Influence is everything


Australian Public Relations Agency of the Year
Boutique PR Agency of the Year: 2014 Finalist, 2015 Winner, 2016 Finalist
Mid-Sized PR Agency of the Year: 2017 Finalist

Using the power of communications and content, we help brands to tell engaging stories that stimulate conversations and influence consumers attitudes and behaviour.

Content Creation

Starting with your Content Sweetspot, we will create a range of dynamic content using the written word, graphic visuals and video content.

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PR & Social

We will help you share your stories through earned, shared and sponsored channels including traditional media, bloggers and social media.

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Influencer Marketing

By identifying and connecting with the biggest influencers in your category, we will help you to multiply your marketing efforts.

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Branded Experiences

We can also help you connect with influencers, fans and consumers in the real world, creating bespoke experiences and activations.

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“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Walt Disney (1901-1966)


Our Work


We are proud of the work we do. Click on images below to see case studies.

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Leading brands choose to work with FORWARD


Latest News & Views


NESCAFÉ GOLD ORGANIC LAUNCH

NESCAFÉ GOLD is considered the benchmark in the premium instant coffee category, we were tasked with increasing brand awareness and the conversation around NESCAFÉ Gold by launching the new variant NESCAFÉ GOLD ORGANIC, an expertly crafted, premium grade Fairtrade and organic coffee. PR was engaged to drive awareness of and…

Read More

IGNITE: SYMPHONIC DANCE ANTHEMS

Following the roaring success of its 2016 debut, the euphoric orchestral masterpiece, IGNITE: Symphonic Dance Anthems, returned to Vivid Sydney for its second year. The brainchild of internationally renowned Australian DJ, Dan Murphy, the fully-immersive visual and acoustic event, reimagined and revived a number of iconic dance tracks. The event…

Read More

10 Australian Fitness Influencers You Need To Be Following

Today, Australians are without a doubt more conscious of their health and fitness than ever before. Nationally, we spend $8.5 billion each year on gym memberships, sports equipment and the latest fitness trends, highlighting that we’re prepared to pay premium

Read More

SunRice Brand Ambassador Poh Ling Yeow -Leeton Visit & Seafood Masterclass

Work with SunRice brand ambassador Poh to encourage Australians to introduce more rice dishes into their weekly repertoire, by demonstrating how easy it is to cook SunRice to perfection. Highlight how versatile rice is, showing it can be the base of a huge range of delicious and adventurous home cooked…

Read More

UNCLE TOBYS -April Fool's Day

In March, FORWARD was briefed to support the 2017 advertising campaign for UNCLE TOBYS. The key objective was to highlight the natural energy of oats through creative PR storytelling.

Read More

FORWARD lands in New Zealand

Today, we are pleased to announce we have appointed Wright Communications as our exclusive New Zealand affiliate, and first regional partner. Wright Communications was judged New Zealand PR Consultancy of the Year (Small/Medium) at the annual PRINZ awards held last

Read More

KitKat Chocolatory -Hot Cross Bun

With no advertising or digital component, FORWARD was engaged to raise awareness and drive sales for the KitKat® Chocolatory™ Special Edition Easter Hot Cross Bun. The KITKAT Special Edition would be available for 4 weeks in the run up to Easter weekend.  

Read More

10 Family Influencers You Should Follow

We’ve reviewed both the 10 Australian Food Influencers You Should Follow and the 10 Australian Lifestyle Influencers you should follow. We’ve worked with a number of influencers over a wide range of fields over the years at FORWARD, and consider ourselves lucky to

Read More

Bolle Italia – Italian Sparkling Wine Festival To Arrive In Sydney

A world of Italian Sparkling wine and food to pop open in in October On Sunday 9th October and Monday 10th October in Sydney, Australians can pop their corks with the arrival of Bolle Italia: the first two-day wine tasting

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SunRice collaborates with Bondi Harvest to launch new Rain Fed Rice

PR & Influencer led campaign showcases creative collaboration SunRice this week launched a new product range, Rain Fed Rice, with a PR and Influencer led collaboration in partnership with Bondi Harvest’s dynamic duo Guy Turland and Mark Alston. The campaign

Read More

My 3 Big Takeaways from TEDxSYDNEY 2016

TEDxSydney is a celebration of BIG IDEAS. The theme of TEDxSydney this year was “Togetherness”. What does this mean? It means that no big idea happens in a vacuum: the best ideas are the result of conversations and collaborations. I

Read More

10 Australian Lifestyle Influencers You Should Follow

Last month we reviewed 10 Australian Food Influencers You Should Follow. Now we are taking a look at some of Australia’s most influential lifestyle influencers. This talented bunch runs the gamut from beauty, sport, and fashion to food and travel.

Read More

How video content is driving massive engagement for food brands – Part 2

In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few

Read More

How Video Content Is Driving Massive Engagement For Food Brands – Part 1

  While watching the start of MasterChef Season 8 this week, I have been reflecting on the power of video content marketing to not only stimulate wannabe chefs, but also regular home cooks who are looking for new recipes to

Read More

10 Australian Food Influencers You Should Follow

At FORWARD we are always on the look out for the most knowledgeable, creative, and authoritative foodies to collaborate with and help tell our client’s stories. Here is a selection of 10 amazing food influencers that we think are doing

Read More

4 Marketing Opportunities From 2016’s Biggest Food Trends

Whether they’re creepy, ugly or sweet-as-pie, tapping into the latest food trends can generate massive sales for marketers. For food brands looking to build stronger engagement and loyalty among customers, these trends can unlock opportunities for your innovation pipeline, more

Read More

4 minutes with: Nathan Richman – Projekta

Projekta is a production agency creating inspirational and innovative content that captures audiences. FORWARD has recently worked with Projekta on the Fruit Juice Australia campaign. How have you seen video content change over the past 8 years? Wow! That’s a big

Read More

Thermos® appoints FORWARD Agency following pitch

FORWARD Agency today announced its appointment as public relations and influence agency partner for Thermos Pty Ltd, following a competitive pitch. The appointment will see FORWARD help Thermos® build the profile of all their products including Genuine Thermos Brand, Hydration

Read More

TrueLocal appoints FORWARD Agency to manage PR & Influence

FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits

Read More

4 minutes with: Sean Pickwell, Director – Waterfront

A celebrity partnership could  help your brand to drive fast awareness, engagement and fan love;  and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect

Read More

Browse Archive

10 Australian Fitness Influencers You Need To Be Following

Today, Australians are without a doubt more conscious of their health and fitness than ever before. Nationally, we spend $8.5 billion each year on gym memberships, sports equipment and the latest fitness trends, highlighting that we’re prepared to pay premium

Read More

FORWARD lands in New Zealand

Today, we are pleased to announce we have appointed Wright Communications as our exclusive New Zealand affiliate, and first regional partner. Wright Communications was judged New Zealand PR Consultancy of the Year (Small/Medium) at the annual PRINZ awards held last

Read More

10 Family Influencers You Should Follow

We’ve reviewed both the 10 Australian Food Influencers You Should Follow and the 10 Australian Lifestyle Influencers you should follow. We’ve worked with a number of influencers over a wide range of fields over the years at FORWARD, and consider ourselves lucky to

Read More

SunRice collaborates with Bondi Harvest to launch new Rain Fed Rice

PR & Influencer led campaign showcases creative collaboration SunRice this week launched a new product range, Rain Fed Rice, with a PR and Influencer led collaboration in partnership with Bondi Harvest’s dynamic duo Guy Turland and Mark Alston. The campaign

Read More

10 Australian Lifestyle Influencers You Should Follow

Last month we reviewed 10 Australian Food Influencers You Should Follow. Now we are taking a look at some of Australia’s most influential lifestyle influencers. This talented bunch runs the gamut from beauty, sport, and fashion to food and travel.

Read More

4 minutes with: Nathan Richman – Projekta

Projekta is a production agency creating inspirational and innovative content that captures audiences. FORWARD has recently worked with Projekta on the Fruit Juice Australia campaign. How have you seen video content change over the past 8 years? Wow! That’s a big

Read More

Thermos® appoints FORWARD Agency following pitch

FORWARD Agency today announced its appointment as public relations and influence agency partner for Thermos Pty Ltd, following a competitive pitch. The appointment will see FORWARD help Thermos® build the profile of all their products including Genuine Thermos Brand, Hydration

Read More

TrueLocal appoints FORWARD Agency to manage PR & Influence

FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits

Read More

Browse Archive

My 3 Big Takeaways from TEDxSYDNEY 2016

TEDxSydney is a celebration of BIG IDEAS. The theme of TEDxSydney this year was “Togetherness”. What does this mean? It means that no big idea happens in a vacuum: the best ideas are the result of conversations and collaborations. I

Read More

How video content is driving massive engagement for food brands – Part 2

In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few

Read More

How Video Content Is Driving Massive Engagement For Food Brands – Part 1

  While watching the start of MasterChef Season 8 this week, I have been reflecting on the power of video content marketing to not only stimulate wannabe chefs, but also regular home cooks who are looking for new recipes to

Read More

10 Australian Food Influencers You Should Follow

At FORWARD we are always on the look out for the most knowledgeable, creative, and authoritative foodies to collaborate with and help tell our client’s stories. Here is a selection of 10 amazing food influencers that we think are doing

Read More

4 Marketing Opportunities From 2016’s Biggest Food Trends

Whether they’re creepy, ugly or sweet-as-pie, tapping into the latest food trends can generate massive sales for marketers. For food brands looking to build stronger engagement and loyalty among customers, these trends can unlock opportunities for your innovation pipeline, more

Read More

4 minutes with: Sean Pickwell, Director – Waterfront

A celebrity partnership could  help your brand to drive fast awareness, engagement and fan love;  and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect

Read More

Browse Archive

NESCAFÉ GOLD ORGANIC LAUNCH

NESCAFÉ GOLD is considered the benchmark in the premium instant coffee category, we were tasked with increasing brand awareness and the conversation around NESCAFÉ Gold by launching the new variant NESCAFÉ GOLD ORGANIC, an expertly crafted, premium grade Fairtrade and organic coffee. PR was engaged to drive awareness of and…

Read More

IGNITE: SYMPHONIC DANCE ANTHEMS

Following the roaring success of its 2016 debut, the euphoric orchestral masterpiece, IGNITE: Symphonic Dance Anthems, returned to Vivid Sydney for its second year. The brainchild of internationally renowned Australian DJ, Dan Murphy, the fully-immersive visual and acoustic event, reimagined and revived a number of iconic dance tracks. The event…

Read More

SunRice Brand Ambassador Poh Ling Yeow -Leeton Visit & Seafood Masterclass

Work with SunRice brand ambassador Poh to encourage Australians to introduce more rice dishes into their weekly repertoire, by demonstrating how easy it is to cook SunRice to perfection. Highlight how versatile rice is, showing it can be the base of a huge range of delicious and adventurous home cooked…

Read More

UNCLE TOBYS -April Fool's Day

In March, FORWARD was briefed to support the 2017 advertising campaign for UNCLE TOBYS. The key objective was to highlight the natural energy of oats through creative PR storytelling.

Read More

KitKat Chocolatory -Hot Cross Bun

With no advertising or digital component, FORWARD was engaged to raise awareness and drive sales for the KitKat® Chocolatory™ Special Edition Easter Hot Cross Bun. The KITKAT Special Edition would be available for 4 weeks in the run up to Easter weekend.  

Read More

Browse Archive

What our clients are saying


  • “After a competitive pitch, we assigned FORWARD Agency based on their strategic take on the brief and understanding of our brand. The team generated excellent PR results, which are a testament to their dedication in connecting with our core audience. FORWARD’s influencer approach showed us just how impactful influencer content can be. As a case study, we now hope to integrate influencer strategies across other brand campaigns.”

    Belinda Di Pietro, Yellow Pages Senior Marketing Specialist

  • "FORWARD Agency helped us to launch MAGNUM Chocolates in 2015 with an integrated PR and influence campaign that elevated the luxury cues of the brand and connected with some of the country’s most influential tastemakers. We are delighted with the results, which exceeded our expectations."

    Mark Marriot – Managing Director, Kinnerton Confectionery

  • “I love working with the team at FORWARD.  They are responsive, persistent and have consistently delivered great results for us.  In addition to media and blogger relations, they have been able to turn around high quality events at short notice and help us to always put our best foot forward.”

    Michelle Lam, Brand Manager SunRice

  • “FORWARD exceeded all KPIs and generated exceptional coverage to support the opening of the first Krispy Kreme store in WA, across all media. The PR results directly contributed to an unprecedented public response, breaking a Krispy Kreme store opening record in the process!”

    Amanda Mita, Marketing Manager, Krispy Kreme Australia

  • "Over the two years we have worked with FORWARD, the team have proven that they are able to not only get us talked about but, more importantly, achieve our business goals. That’s why they now look after our two major brands and set the benchmark for our global teams to follow."

    Kate Levy, Head of Marketing (Pacific), Rentokil Initial

  • "FORWARD is a valued member of our extended team and have formed strong relationships with both us and our other agency partners. They always strive for the best outcomes, from strategy to execution, and have set high internal benchmarks of achievement."

    Beth Roberts Senior Brand Manager, Vitasoy

  • "FORWARD are a delight to work with. They deliver strong commercial returns and are extremely effective in developing innovative ideas that cut through the clutter. FORWARD are a key strategic partner to help us deliver our short and long term goals."

    Susan Langston, Category Marketing Director, Lion Dairy & Drinks

  • "Content strategy is at the heart of everything FORWARD does. Through a deep understanding of the Australian business landscape, technology trends and our business strategy they have delivered excellent results. The team are proactive, provide incredible client service, and are also fun to work with!"

    Imogen Riley, Director of Marketing APAC, Lithium Technologies Inc

  • "FORWARD is a strong team that are able to understand the big picture, as well as manage the day to day detail. Their collaborative approach means seamless execution. They are a pleasure to work with."

    Libby Hay Previous External Relations Director, Lion Diary & Drinks

Random Facts


5000000 average campaign reach
120 cups of coffee per week
628000 weekly social reach
5 languages spoken

Tweets from FORWARD

Contact Us


Our Australian head office is centrally located in CBD Sydney. Our New Zealand affiliate office is located in CBD Auckland.

+61 (2) 9114 6700 info@forwardagency.com.au

Sydney: Suite 2.02, 249 Pitt St, Sydney, NSW, 2000, Australia
Auckland: Wright Communication, Level 3, General Building, 29-33 Shortland Street, Auckland, New Zealand

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