• unbreakable bonds

  • the bigger picture

  • smarter influence


Where can we take your brand today?


Australian Boutique Public Relations Agency of the Year
2014 Finalist, 2015 Winner, 2016 Finalist

Using the power of communications and content, we help brands to tell engaging stories that stimulate conversations and influence consumers attitudes and behaviour.

Content Creation

Starting with your Content Sweetspot, we will create a range of dynamic content using the written word, graphic visuals and video content.

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PR & Social

We will help you share your stories through earned, shared and sponsored channels including traditional media, bloggers and social media.

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Influencer Marketing

By identifying and connecting with the biggest influencers in your category, we will help you to multiply your marketing efforts.

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Branded Experiences

We can also help you connect with influencers, fans and consumers in the real world, creating bespoke experiences and activations.

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“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Walt Disney (1901-1966)


Latest News & Views


Bolle Italia – Italian Sparkling Wine Festival To Arrive In Sydney

A world of Italian Sparkling wine and food to pop open in in October On Sunday 9th October and Monday 10th October in Sydney, Australians can pop their corks with the arrival of Bolle Italia: the first two-day wine tasting

Read More

P&O Cruises -Influencer Program

In mid 2015, F4WARD Agency was briefed by P&O to develop an innovative influencer campaign designed to spark organic conversation around cruising and P&O’s new food & wine offer, which saw the buffet disappearing from their ships. This activity was incremental to the traditional earned media PR undertaken by P&O,…

Read More

SunRice collaborates with Bondi Harvest to launch new Rain Fed Rice

PR & Influencer led campaign showcases creative collaboration SunRice this week launched a new product range, Rain Fed Rice, with a PR and Influencer led collaboration in partnership with Bondi Harvest’s dynamic duo Guy Turland and Mark Alston. The campaign

Read More

My 3 Big Takeaways from TEDxSYDNEY 2016

TEDxSydney is a celebration of BIG IDEAS. The theme of TEDxSydney this year was “Togetherness”. What does this mean? It means that no big idea happens in a vacuum: the best ideas are the result of conversations and collaborations. I

Read More

10 Australian Lifestyle Influencers You Should Follow

Last month we reviewed 10 Australian Food Influencers You Should Follow. Now we are taking a look at some of Australia’s most influential lifestyle influencers. This talented bunch runs the gamut from beauty, sport, and fashion to food and travel.

Read More

How video content is driving massive engagement for food brands – Part 2

In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few

Read More

How Video Content Is Driving Massive Engagement For Food Brands – Part 1

  While watching the start of MasterChef Season 8 this week, I have been reflecting on the power of video content marketing to not only stimulate wannabe chefs, but also regular home cooks who are looking for new recipes to

Read More

Alpha Keri -A Story of Transformation

Alpha Keri was on the brink of becoming irrelevant. With a 50-year heritage in pharmacy and hospitals, Alpha Keri’s performance had slipped and it was struggling to grow. Whilst there were loyal Alpha Keri consumers, it had narrow appeal. We needed to speak to a younger audience; through an ambassador…

Read More

10 Australian Food Influencers You Should Follow

At F4WARD we are always on the look out for the most knowledgeable, creative, and authoritative foodies to collaborate with and help tell our client’s stories. Here is a selection of 10 amazing food influencers that we think are doing

Read More

4 Marketing Opportunities From 2016’s Biggest Food Trends

Whether they’re creepy, ugly or sweet-as-pie, tapping into the latest food trends can generate massive sales for marketers. For food brands looking to build stronger engagement and loyalty among customers, these trends can unlock opportunities for your innovation pipeline, more

Read More

SunRice Case Study - Poh’s SunRice Delivery Service

With cooking shows such as MasterChef, My Kitchen Rules and The Hotplate sparking our culinary interest, there’s been a noticeable trend towards home cooking. More and more Australians are trying their hand at cooking from scratch, yet they lack the time and skills to create the meals that meet their newly…

Read More

4 minutes with: Nathan Richman – Projekta

Projekta is a production agency creating inspirational and innovative content that captures audiences. F4WARD has recently worked with Projekta on the Fruit Juice Australia campaign. How have you seen video content change over the past 8 years? Wow! That’s a big

Read More

Fruit Juice - GOODNESS FROM NATURE

Australians are not eating enough fruit. In fact, more than 80% of Australian children and adults are not consuming their recommended daily serves from fruit alone. However, new research from CSIRO shows including a small glass of fruit juice with no added sugar into the diet can contribute to closing this…

Read More

Thermos® appoints F4WARD Agency following pitch

F4WARD Agency today announced its appointment as public relations and influence agency partner for Thermos Pty Ltd, following a competitive pitch. The appointment will see F4WARD help Thermos® build the profile of all their products including Genuine Thermos Brand, Hydration

Read More

TrueLocal appoints F4WARD Agency to manage PR & Influence

F4WARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see F4WARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits

Read More

4 minutes with: Sean Pickwell, Director – Waterfront

A celebrity partnership could  help your brand to drive fast awareness, engagement and fan love;  and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect

Read More

Kinnerton appoints F4WARD for the launch of MAGNUM Chocolates

F4WARD Agency today announced its appointment as Consumer PR and Influence agency partner for MAGNUM Chocolates, licensed by the world’s largest manufacturer of character confectionery, Kinnerton Confectionery. The appointment will see F4WARD supporting the launch of Unilever’s MAGNUM ice cream

Read More

Yoplait Bon Appetit -Tasty versus healthy snacking

A tasty snack, or one that’s good for you? The snack struggle is one many Aussies face come the 3pm slump…so to combat this, Yoplait launched Yoplait Bon Appetit. F4WARD was briefed to support Yoplait on the launch of their new Yoplait Bon Appetit, a super-thick, all-natural Greek yoghurt with…

Read More

6 Ways to Boost Your Creativity

Creativity is often viewed as a gift. You’ve either got the magic or you don’t. Some people naturally seem more predisposed to creativity. However at F4WARD we believe that everyone has potential. By introducing some simple habits we can all

Read More

The Future of PR: 3 Major Insights from the PRIA’s Vivid Ideas Session

Today, the Public Relations Institute of Australia (PRIA) held an event as part of the Vivid Sydney called Creativity, Content and the Future of PR. Hosted by industry virtuoso Amanda Little, the program featured four participants: Adam Good – Director

Read More

Browse Archive

SunRice collaborates with Bondi Harvest to launch new Rain Fed Rice

PR & Influencer led campaign showcases creative collaboration SunRice this week launched a new product range, Rain Fed Rice, with a PR and Influencer led collaboration in partnership with Bondi Harvest’s dynamic duo Guy Turland and Mark Alston. The campaign

Read More

10 Australian Lifestyle Influencers You Should Follow

Last month we reviewed 10 Australian Food Influencers You Should Follow. Now we are taking a look at some of Australia’s most influential lifestyle influencers. This talented bunch runs the gamut from beauty, sport, and fashion to food and travel.

Read More

4 minutes with: Nathan Richman – Projekta

Projekta is a production agency creating inspirational and innovative content that captures audiences. F4WARD has recently worked with Projekta on the Fruit Juice Australia campaign. How have you seen video content change over the past 8 years? Wow! That’s a big

Read More

Thermos® appoints F4WARD Agency following pitch

F4WARD Agency today announced its appointment as public relations and influence agency partner for Thermos Pty Ltd, following a competitive pitch. The appointment will see F4WARD help Thermos® build the profile of all their products including Genuine Thermos Brand, Hydration

Read More

TrueLocal appoints F4WARD Agency to manage PR & Influence

F4WARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see F4WARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits

Read More

Kinnerton appoints F4WARD for the launch of MAGNUM Chocolates

F4WARD Agency today announced its appointment as Consumer PR and Influence agency partner for MAGNUM Chocolates, licensed by the world’s largest manufacturer of character confectionery, Kinnerton Confectionery. The appointment will see F4WARD supporting the launch of Unilever’s MAGNUM ice cream

Read More

Browse Archive

My 3 Big Takeaways from TEDxSYDNEY 2016

TEDxSydney is a celebration of BIG IDEAS. The theme of TEDxSydney this year was “Togetherness”. What does this mean? It means that no big idea happens in a vacuum: the best ideas are the result of conversations and collaborations. I

Read More

How video content is driving massive engagement for food brands – Part 2

In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few

Read More

How Video Content Is Driving Massive Engagement For Food Brands – Part 1

  While watching the start of MasterChef Season 8 this week, I have been reflecting on the power of video content marketing to not only stimulate wannabe chefs, but also regular home cooks who are looking for new recipes to

Read More

10 Australian Food Influencers You Should Follow

At F4WARD we are always on the look out for the most knowledgeable, creative, and authoritative foodies to collaborate with and help tell our client’s stories. Here is a selection of 10 amazing food influencers that we think are doing

Read More

4 Marketing Opportunities From 2016’s Biggest Food Trends

Whether they’re creepy, ugly or sweet-as-pie, tapping into the latest food trends can generate massive sales for marketers. For food brands looking to build stronger engagement and loyalty among customers, these trends can unlock opportunities for your innovation pipeline, more

Read More

4 minutes with: Sean Pickwell, Director – Waterfront

A celebrity partnership could  help your brand to drive fast awareness, engagement and fan love;  and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect

Read More

6 Ways to Boost Your Creativity

Creativity is often viewed as a gift. You’ve either got the magic or you don’t. Some people naturally seem more predisposed to creativity. However at F4WARD we believe that everyone has potential. By introducing some simple habits we can all

Read More

The Future of PR: 3 Major Insights from the PRIA’s Vivid Ideas Session

Today, the Public Relations Institute of Australia (PRIA) held an event as part of the Vivid Sydney called Creativity, Content and the Future of PR. Hosted by industry virtuoso Amanda Little, the program featured four participants: Adam Good – Director

Read More

Browse Archive

P&O Cruises -Influencer Program

In mid 2015, F4WARD Agency was briefed by P&O to develop an innovative influencer campaign designed to spark organic conversation around cruising and P&O’s new food & wine offer, which saw the buffet disappearing from their ships. This activity was incremental to the traditional earned media PR undertaken by P&O,…

Read More

Alpha Keri -A Story of Transformation

Alpha Keri was on the brink of becoming irrelevant. With a 50-year heritage in pharmacy and hospitals, Alpha Keri’s performance had slipped and it was struggling to grow. Whilst there were loyal Alpha Keri consumers, it had narrow appeal. We needed to speak to a younger audience; through an ambassador…

Read More

SunRice Case Study - Poh’s SunRice Delivery Service

With cooking shows such as MasterChef, My Kitchen Rules and The Hotplate sparking our culinary interest, there’s been a noticeable trend towards home cooking. More and more Australians are trying their hand at cooking from scratch, yet they lack the time and skills to create the meals that meet their newly…

Read More

Fruit Juice - GOODNESS FROM NATURE

Australians are not eating enough fruit. In fact, more than 80% of Australian children and adults are not consuming their recommended daily serves from fruit alone. However, new research from CSIRO shows including a small glass of fruit juice with no added sugar into the diet can contribute to closing this…

Read More

Yoplait Bon Appetit -Tasty versus healthy snacking

A tasty snack, or one that’s good for you? The snack struggle is one many Aussies face come the 3pm slump…so to combat this, Yoplait launched Yoplait Bon Appetit. F4WARD was briefed to support Yoplait on the launch of their new Yoplait Bon Appetit, a super-thick, all-natural Greek yoghurt with…

Read More

Browse Archive

Tweets from F4WARD

What our clients are saying


  • "F4WARD Agency helped us to launch MAGNUM Chocolates in 2015 with an integrated PR and influence campaign that elevated the luxury cues of the brand and connected with some of the country’s most influential tastemakers. We are delighted with the results, which exceeded our expectations."

    Mark Marriot – Managing Director, Kinnerton Confectionery

  • “I love working with the team at F4WARD.  They are responsive, persistent and have consistently delivered great results for us.  In addition to media and blogger relations, they have been able to turn around high quality events at short notice and help us to always put our best foot forward.”

    Michelle Lam, Brand Manager SunRice

  • “F4WARD exceeded all KPIs and generated exceptional coverage to support the opening of the first Krispy Kreme store in WA, across all media. The PR results directly contributed to an unprecedented public response, breaking a Krispy Kreme store opening record in the process!”

    Amanda Mita, Marketing Manager, Krispy Kreme Australia

  • "Over the two years we have worked with F4WARD, the team have proven that they are able to not only get us talked about but, more importantly, achieve our business goals. That’s why they now look after our two major brands and set the benchmark for our global teams to follow."

    Kate Levy, Head of Marketing (Pacific), Rentokil Initial

  • "F4WARD is a valued member of our extended team and have formed strong relationships with both us and our other agency partners. They always strive for the best outcomes, from strategy to execution, and have set high internal benchmarks of achievement."

    Beth Roberts Senior Brand Manager, Vitasoy

  • "F4WARD are a delight to work with. They deliver strong commercial returns and are extremely effective in developing innovative ideas that cut through the clutter. F4WARD are a key strategic partner to help us deliver our short and long term goals."

    Susan Langston, Category Marketing Director, Lion Dairy & Drinks

  • "Content strategy is at the heart of everything F4WARD does. Through a deep understanding of the Australian business landscape, technology trends and our business strategy they have delivered excellent results. The team are proactive, provide incredible client service, and are also fun to work with!"

    Imogen Riley, Director of Marketing APAC, Lithium Technologies Inc

  • "F4WARD is a strong team that are able to understand the big picture, as well as manage the day to day detail. Their collaborative approach means seamless execution. They are a pleasure to work with."

    Libby Hay Previous External Relations Director, Lion Diary & Drinks

Our Work


We are proud of the work we do. Click on images below to see case studies.

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Leading brands choose to work with F4WARD


Random Facts


5000000 average campaign reach
120 cups of coffee per week
628000 weekly social reach
5 languages spoken

Contact Us


We are located in downtown Sydney but have clients all over Australia. If you can’t swing by, there are lots of other ways to contact us, follow us or talk to us

Suite 2.02, 249 Pitt St, Sydney NSW 2000
info@f4ward.agency