Content Marketing

Branded content is not a new concept, but to be successful it has to be done right. Not only does FORWARD create great content using our content ‘Sweet Spot ©, but we also know how to market it to gain the greatest exposure for your brand or business.

By developing an effective content strategy, FORWARD can take a seed of an idea and develop it into a fully-fledged piece of content for media, influencer or consumer sharing and consumption. To create the most relevant and powerful content, we will ask the important questions like;

  • Who do you want to talk to?
  • Why should they care about you?
  • What action do you want your audience to take?
  • What processes do you need in place to become a content publisher?

FORWARD uses insights into the character and culture of your target audience to create and distribute engaging content. Using words, imagery and video we can create entertaining and informative content to get your name out there and ensure audiences are engaged.

 

How to create the perfect infographic

Attempting to communicate difficult, wordy or dry content to media fatigued audiences is often a struggle. Infographics are the perfect way to share information in a creative and easy to understand manner, with half the brain dedicated to visual function and 65% of the population visual learners.

Infographics are a visual way to tell your story, beginning with strong data to help build a picture around your brand, product or news. Using interesting facts and figures is imperative to constructing an engaging narrative for your audience, being able to pinpoint trends and patterns in your research is another fantastic way to maintain your readers attention.

The design of an infographic is just as important as the content. Not only should the information be accurate, informative and accessible, but it must also be presented in a clear and concise way optimised for both the media platform and the audience it is aimed at. Although, creating a succinct frame or structure for your infographic is a must to begin before you even gather data or look to beautiful design.

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