The crux of public relations is strategically managing communication, relationships and reputation. Public relations isn’t just about marketing a product, but can also encourage attitudinal change, be educational or even be reactive in light of damaging media coverage; as not all press is good press.
As any good communicator will know, listening is just as important as talking. As public relations professionals we know responding thoughtfully and in a timely manner is paramount to managing consumer and industry dialogue.
Of course, creativity also comes into play when working with earned, owned and paid media channels, and at FORWARD we pride ourselves on staying on top of trends while also thinking outside the box to spread your brand’s message and ideas. We employ a range of tactics in our public relations work, including events, social media, bloggers, traditional media relations, influencer marketing, activations, ambassadors and consumer research.